Each metric is log-scaled, then indexed from 0 to 100 using the lowest and highest available values across the full guest roster. The weighted average produces Audience Power. Scores stay anchored to the full roster when you search or filter.

Missing values are not zero. An asterisk marks a provisional score: available weights are rescaled to total 100%, and weighted data coverage is shown. Provisional scores are less comparable until the missing figures are filled.

This is a relative audience-size index, not a count of unique people, a measure of engagement, or a forecast of campaign results. Lifetime YouTube views count toward the score and can favor longer-running channels. Scores recalculate if the roster or its data changes.

Each host metric is log-scaled, then indexed from 0 to 100 using the lowest and highest available values across the full host roster. The sheet includes YouTube subscribers and lifetime channel views, but no engagement rate; lifetime views are used as a rough audience-activity proxy. Subscribers and views each receive half of YouTube’s weight.

The starting mix is YouTube 90% (45% subscribers and 45% lifetime views), Instagram 5%, and TikTok 5%. This preserves equal emphasis on the two YouTube figures and keeps the total at 100%. Host scores are normalized separately from Guest Artist scores and should not be compared across groups.

This is a relative audience-size index, not a count of unique people or a measure of engagement. Platform audiences may overlap, and lifetime YouTube views can favor longer-running channels. Missing values are not zero; provisional scores show their weighted data coverage.